Vancouver, WA, November 1, 2021 – Today, Stages Cycling, global leader in the indoor cycling industry, announced a partnership with Planet Fitness, with over 2000 locations across North America and Puerto Rico. The partnership will focus on one of Stages’ innovations in the virtual bike category: the LES MILLS VIRTUAL BIKE. The LES MILLS VIRTUAL BIKE presents a unique opportunity for Planet Fitness franchisees to bring a whole new element of fun and functionality to their diverse offering of fitness and training options for members.
“Gym members who engage with group fitness experiences are 26% more likely to maintain their fitness memberships,” says Eric Jaworsky, Senior VP of Global Sales and Marketing for Stages Cycling. “The Les Mills Virtual Bike offers a valuable opportunity for Planet Fitness franchisees to offer access to fun, effective programming from the best group exercise content creators in the world.”
The LES MILLS VIRTUAL BIKE brings the world’s leading commercial bike manufacturer, Stages Cycling, together with the world leader in group exercise programming, LES MILLS. The virtual bike features a built-in HD screen offering group cycling experiences on an individual rider basis, using data to inform and inspire athletes’ performances. The diverse ride library is enjoyed by thousands of group fitness and cycling fans every week in clubs and studios around the world, and for the first time the rides will be available on demand on the gym floor.
Users choose from a regularly refreshed catalogue of the LES MILLS world-leading virtual cycle programs LES MILLS SPRINT, LES MILLS RPM, AND LES MILLS THE TRIP. Diverse programming gives members a more engaging and interesting studio-like cycle experience, while giving owners a legitimate fitness option to compete in the growing boutique cycling studio segment.
Stages Cycling is the pioneer in using power data to inform and inspire athletes’ performances, with a product range of indoor bikes and indoor cycling software, as well as power meters, GPS bike computers, and coaching software for outdoor cycling. These innovations drive Stages’ unique, highly engaging interfaces and programming on its virtual bike models which includes the LES MILLS VIRTUAL BIKE.
LES MILLS International is the creator of 16 global group fitness and team training programs, including the 3 cycling programs available on the LES MILLS VIRTUAL BIKE. Every week LES MILLS workouts help millions of people to get fit in over 19,000 clubs across 105 countries with the help of 135,000 passionate instructors.