A BRAND With 15 years in the cycling tech business
Stages Cycling has been in the cycling technology business for over fifteen years, with dozens of our employees bringing vast industry expertise to launch and drive the company. Stages is the global leader in commercial indoor bike and power meter production. Stages Power meters are all hand-crafted by our beloved production team in Boulder, Colorado, USA, working alongside Stages engineers, with the simple goal of generating the most innovative training solutions for cyclists.
STAGES CYCLING IS AUTHENTIC CYCLING
The foundation for the Stages Cycling brand was built in 2009 and the brand launched to the public in 2012 with the mission to improve every cyclist’s performance. The Stages Team dreams big. Stages employees are athletes and founded the brand by designing and manufacturing the product they need to pursue their own cycling dreams. This passion produced seven World Championships, two World Records, and 30 National Championships amongst the small staff. Add to this internal tally the Stages brand’s professional palmarès of eight Grand Tours, 18 World Championships, multiple Olympic medals, and countless individual victories by Stages Cycling supported professionals and you have Stages’ proof of authenticity.
WE ARE OUR OWN BIGGEST FANS
The Stages team uses our own products every single day. We strive to create products that can genuinely transform the performance of its users and make a true positive impact in the lives of exercisers, athletes, and enthusiasts across the world.
BIRTH OF STAGES POWER
Always pushing boundaries with constant innovation, Stages was the first company to introduce features such as Active Temperature Compensation and accelerometers on power meters, dual ANT+ and Bluetooth communications, and to measure power on the left crank.
In 2014 we partnered with Team Sky to prove our power solutions at the highest levels within the sport of cycling and over the subsequent years went on to provide power and data solutions that have won 8 Grand Tours, 18 World Championships and multiple Olympic medals.
BIRTH OF THE STAGES INDOOR BIKE
When we launched our SC Series studio bikes in 2015 we continued to innovate, bringing over 20 years of experience in indoor bike building to launch the first studio bike with direct power measurement, the SprintShift resistance lever, StagesFit adjustments and battery free consoles. The world’s largest and most prestigious fitness operators choose Stages as their exclusive partner.
POWERING CYCLISTS WORLDWIDE, INDOORS AND OUTSIDE
The Stages brand currently sells in more than 55 countries and over 7000 bike shops. Our studio bikes support over 110 Million rides per year. Our product range has expanded from power meters and bikes into all aspects of the cycling experience.
Our technology team now delivers cloud solutions that enable our riders and customers to seamlessly process the most reliable, consistent data and content. Further, we provide coaching on how to get the best use out of the data our power meters provide.
END TO END TRAINING SOLUTION
We now provide a simple end to end training solution that can deliver the exact metrics you’re looking for via our GPS cycling computer Stages Dash and data-processing platform Stages Link. When it comes to performance training indoors, our 5-star rated Stages SB20 is considered by most as the best performance smart bike for home users.
DATA DRIVEN GROUP EXERCISE
In the fitness world, our Stages Studio group exercise solutions coupled with our renowned SC series studio bikes deliver custom experiences that enable some of the most innovative and exciting indoor classes in the world, both in the studio and to members at home.
ALWAYS INNOVATION-DRIVEN
Stages has been busy innovating and delivering groundbreaking products over the last 15 years. In 2024, the Stages Cycling brand was purchased by Giant Group, the largest cycling manufacturer in the world. Under the Giant Group umbrella, Stages Cycling’s team recommited to their core principles of innovation, category-leading customer experience and partnership with professional cycling teams, athletes, and the world’s premier fitness facilities throughout the world.
A GLOBAL TEAM IN SUPPORT OF OUR GLOBAL CUSTOMERS
Stages Cycling has offices and facilities in Portland, Oregon, Boulder, Colorado, United Kingdom, Germany, Norway, Ukraine, and Taiwan.
All Stages Power meters are handmade with love in Boulder, Colorado, USA.
