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Originally posted on the Team S&M Cycloross page:
Drew Coleman of Local Cycling Network is a longtime Sellwood resident and friend of the shop and Team S&M. Drew is a rider, a racer, and a teacher of English as well as film making.
At the beginning of Team S&M’s ’17-’18 CX season, Drew created a short film on the team, introducing the cast of characters and the team’s style to the world. He expressed his desire to create a longer film over the course of our season that would showcase who we are.
Team S&M is synonymous with Erik Tonkin, and inextricably married to Sellwood Cycle Repair. Our motto of “Do it the hard way” and our tagline “Working Class Cyclocross” are from this cross-section of the individual, the shop, and the team together. The style Drew employed for this cumulative video plays beautifully with the cooperative spirit of bike racing, utilizing still photography of multiple formats and race videography from ten other creative individuals who are all also riders.
In Drew’s own words:
“When I first got into cycling years and years ago, Sellwood Cycle Repair (SCR) was the first shop I really ever went to for anything. It has a long history in our neighborhood. Throughout my evolution as a cyclist – from casual rider to competitive racer – SCR and its mechanics have been a constant. I owe them all a debt of gratitude. The series of videos I am producing is, in a way, a chance for me to give them something in return. This is the second video in conjunction with the shop and, specifically, Team S&M CX and its trio of professional racers. I decided to expand who to include within the piece because this is really about a philosophy of the place and the cyclists who ride for SCR. The video is voiced by shop owner and team director, Erik Tonkin and in this he speaks to the team and shop ethos which is expressed in the title of this video. As Erik explains, the term “Working Class Cyclocross” was coined by racer and chief mechanic Brenna Wrye-Simpson and is an allusion to a quote about Erik from his days as a professional racer and the early days of the shop. The second part of the title, “Do It The Hard Way” has long been a phrase the shop has had on team kits. I walked away from the conversations with Erik fully understanding why his shop does so well and why all of his riders succeed as racers. As I type this, Team S&M CX racer Beth Ann and Erik are in Tulsa while teammate Clara Honsinger is across the pond somewhere in Europe racing for Team USA against the top racers in the world.”
You can see the first video, below